Luxury and the Metaverse
نویسندگان
چکیده
The Metaverse serves as a new emerging field in the of marketing, concept is being used by different companies to increase their sale revenue. Most luxury brands see this opportunity rebrand themselves attract young generation customers from online communities. In article, two Gucci and Givenchy will be discussed compared terms perspective field: Feedback, Target, Profit. After examination, it believed that can gain some discussion topics communities its purpose customers. However, developed too fast initial stage which basic setting virtual are not perfect results decline 2022.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2022
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v34i.3061